The Marketing Strategies of Beauty Companies Like Lux Beauty Soap Research Paper - 10

The Marketing Strategies of Beauty Companies Like Lux Beauty Soap - Research Paper Example The marketer takes stock of the demographic forces in a market population in order to best tailor their marketing strategies to suit it. This is manipulation of the marketing environment whether or not it is for its good (Micheal). Marketers know that in order for the consumer to be manipulated into buying a product that they need to: â€Å"Remember a cultural sign gets its meaning from the system or code in which it appears†¦.the image it portrays†¦.the social context in which the image is accepted†¦.†(Maasik 81). That means that marketers have to stay ahead to consumers to be able to predict their wants and needs. In the case of Lux Beauty, soap this means knowing the need of women for beauty and acceptance in a society that adores the beautiful. It is not only important to understand wants and needs but also to comprehend consumers concerns and motivations. This will enable the producers of goods to properly adjust product specifications and tailor them to co nsumer’s needs. This means that marketers have to research and scan the market so that the continually acquires information on consumers and their response to their products. It is the job of marketers to monitor events that occur outside the product to identify trends, opportunities and threats to the product from competitors or changes in consumer needs. With the onset of globalization, these activities are carried out on a global scale. Lux Beauty Soap is a globally bought product. This has led the company to use different images to portray beauty according to the societal norms of beauty.